Sara Ferden

Vice President, Business Development

A relationship-building powerhouse who transforms strategic partnerships into meaningful growth and impact.

Sara Ferden brings over 15 years of business development and strategic partnership experience to her role as VP, Business Development at All In One Accounting. Her impressive track record includes generating multi-million dollar revenue growth, leading national initiatives, and building strategic alliances across diverse industries. At CBIZ MHM, Sara exceeded 110% of quota and led the creation of the Women Transforming Business Awards program, which generated over $500K in new revenue and influenced $5M in client relationships. Her background also includes driving 125% revenue growth at Minnesota Business Magazine and placing 350+ executives in peer advisory boards at Vistage Worldwide.

Sara’s distinctive strength lies in her ability to build genuine, lasting relationships that create value for all parties involved. She’s driven by connection, community, and the firm belief that good business can—and should—do good in the world. Her focus on client-centered relationship management, combined with her passion for mentorship and women’s leadership advocacy, makes her an invaluable asset to both the AIOA team and their clients. Sara excels at identifying strategic opportunities, crafting compelling value propositions, and fostering partnerships that drive sustainable growth.

When she’s not building strategic partnerships or mentoring emerging leaders, Sara cherishes time with her husband and their two children, Soren (9) and Signe (7). Her commitment to community and positive impact extends beyond her professional life, reflecting her belief that meaningful work and meaningful relationships go hand in hand.

Here’s an impressive fact: Sara served as National Co-Leader for the Women Transforming Business Awards, creating and scaling a program that received 1,000 nominations in 2024 and produced events in five major markets nationwide.

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