A “HubSpot Wizard” who transforms operational chaos into seamless automation at startup speed.
Tim Schaeppi’s journey into operations and technology began as the first hire at an architectural acoustics startup, where he built original processes, branding, and websites from the ground up, leading to his current role as Business Applications Manager at All In One Accounting where he brings five years of hands-on HubSpot mastery and tech stack integration expertise earned at fast-paced marketing startups.
His distinctive strengths lie in his deep technical prowess—former colleagues dubbed him a “HubSpot Wizard” after he transformed DOPE Marketing’s infrastructure from 10% HubSpot usage to a fully integrated enterprise system with 20+ app integrations, working directly with HubSpot’s beta team and contributing to the company’s ranking at #475 on Inc 5000’s fastest-growing businesses list. Tim’s approach combines methodical problem-solving with creative innovation: he immerses himself in systems, documents everything, talks to users about pain points, then prioritizes improvements—and he never hits a wall and stops, instead programming advanced workflow automations using Python and ChatGPT to achieve goals beyond out-of-the-box software limitations. His mission-driven mindset reflects his search for “spiritual harmony” and work that “makes a difference,” seeking stability after his successful startup career where he can finally test thoroughly and optimize deeply rather than racing at startup speed.
When he’s not integrating systems or creating automated solutions, Tim channels his technical creativity and attention to detail into woodworking, metalworking, and producing a D&D podcast, demonstrating the same problem-solving passion that makes him describe user adoption as “my favorite part” because he learns from those who try to break his systems. His excitement about reviewing all 50 of AIOA’s applications and diving into HubSpot CRM optimization shows his genuine enthusiasm for being the “central fix-it person” who enables others’ success through thoughtful, well-documented systems.
